Sony has unveiled its new Bravia TV lineup for 2024, doubling down on mini-LED with the flagship Bravia 9, offering a compelling OLED option in the Bravia 8, and keeping things affordable with the entry-level Bravia 3.
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This year’s crown jewel boasts a massive brightness leap (50% more than last year’s X95L) thanks to a next-gen mini-LED backlight. Sony claims it delivers both highlights and deeper blacks, blurring the lines between mini-LED and OLED. It comes in 65-, 75-, and 85-inch sizes, with prices starting at a premium USD 3,299PHP 193,603INR 279,590EUR 3,142CNY 24,011.
Along with Dolby Vision support, the Bravia 9 packs all the gaming essentials: 4K 120Hz refresh rate, VRR for smooth visuals, and auto low-latency mode (ALLM) for lightning-fast response times. However, only two HDMI 2.1 ports might leave some power users wanting more.
The mid-range Bravia 8 takes the OLED route with a slimmer W-OLED panel, offering a 10% brightness boost over its predecessor and putting it in the same ballpark as LG’s C4.
It shares many features with the Bravia 9, including Dolby Vision/Atmos support, gaming features, and image calibration modes. Prices start at USD 1,999PHP 117,312INR 169,415EUR 1,904CNY 14,549 for the 55-inch model.
The Bravia 7 is Sony’s answer to affordable mini-LED. Considered the successor to the X90L, it boasts a whopping 790% brightness improvement and comes in various sizes, starting at USD 1,899PHP 111,444INR 160,940EUR 1,808CNY 13,821.
While it shares many features with the Bravia 9, it trades some peak brightness and backlight dimming zones for a more attractive price tag.
The Bravia 3 caters to those who prioritize affordability over cutting-edge tech. This LED TV comes in a wide range of sizes, with prices starting at a wallet friendly USD 599PHP 35,153INR 50,765EUR 570CNY 4,360.
Despite its entry-level status, it surprisingly supports Dolby Vision and Atmos, and even includes image calibration modes found on higher-end models. However, it sacrifices high refresh rates and VRR but still includes ALLM for improved game experience.
Here’s a quick pricing breakdown:
Bravia 9 (Mini-LED): starts at USD 3,299PHP 193,603INR 279,590EUR 3,142CNY 24,011 (65-inch)
Bravia 8 (OLED): starts at USD 1,999PHP 117,312INR 169,415EUR 1,904CNY 14,549 (55-inch)
Bravia 7 (Mini-LED): starts at USD 1,899PHP 111,444INR 160,940EUR 1,808CNY 13,821 (55-inch)
Bravia 3 (LED): starts at USD 599PHP 35,153INR 50,765EUR 570CNY 4,360 (43-inch)
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