TECNO Mobile intros ‘Stop At Nothing’ brand slogan
TECNO Mobile has recently launched its ‘Stop At Nothing’ brand slogan, along with a brand video and campaign hashtagged as #StopAtNothing.
According to TECNO mobile the slogan pays tribute to all who continue to push forward against all odds. The TECNO brand campaign also promotes “progressive mavericks” and those “young at heart” for the young ones who stayed resilient in the face of adversity.
“We’ve seen how resilient and progressive society can be in the face of adversity, especially among young adults in emerging markets. No matter where you come from or what you physically look like or which gender you belong to, people will “stop at nothing” to progress and find creative and disruptive ways to achieve their potential. In return, they find themselves on a joyous and exciting journey,” says Danni Xu, CMO of TECNO.
The campaign was previously launched in Africa last August and it features several above-the-line elements including a 60-second global brand video that demonstrates the resilience of the human spirit. It is supported by a strategic execution of digital, social and PR tactics emanating from representative markets, including the Philippines, Nigeria, Kenya, India, Turkey, and Russia.
TECNO Mobile mentions that its goal is to become the most admired tech brand in the world and continue making breakthroughs in products and experience innovations. Just recently, they announced that they were able to secure Chris Evans as their latest brand ambassador, to read more about this, click here.
For more information on TECNO’s latest promos check out their official TECNO website.