Truke unveiled its newest Buds Aura and Buds Elite

Truke, a burgeoning audio brand from India, has expanded its lineup with the launch of two new true wireless stereo (TWS) earbuds: the Truke Buds Aura and Truke Buds Elite. These products aim to deliver premium audio experiences at budget-friendly prices, catering to both music enthusiasts and gamers.  

Truke Buds Aura

• Audio Quality: Equipped with 13mm titanium drivers, the Buds Aura promises rich and immersive sound, enhancing the overall listening experience.
• Battery Life: One of its standout features is an impressive 70-hour total playtime. Additionally, the fast-charging capability provides up to 10 hours of playback with just a 10-minute charge, ensuring minimal downtime.
• Gaming Performance: For gamers, the ultra-low 40ms latency ensures seamless audio synchronization, offering a lag-free gaming experience.
• Design: The earbuds boast a sleek pearl-like finish, combining aesthetics with functionality.

Truke Buds Elite

• Audio Quality: Featuring 10mm drivers, the Buds Elite delivers clear and balanced audio suitable for various music genres and media consumption.
• Gaming Features: Designed with gamers in mind, it offers a dedicated gaming mode with ultra-low 40ms latency for smooth, lag-free audio.
• Call Clarity: The dual microphones with PureVoice Environmental Noise Cancellation (ENC) technology ensure crystal-clear calls, even in noisy environments.
• Durability: With an IPX5 rating, the Buds Elite is resistant to sweat and splashes, making it ideal for workouts and outdoor activities.
• Design: It features a royal matte finish with front-facing charging indicators, blending style with practicality.

Pricing and Availability

The Truke Buds Aura is available at a special launch price of INR 899 (PHP 590.43), these earbuds are currently on sale across various platforms, including Amazon, Flipkart, and Truke’s official website. While the Truke Buds Elite is priced at INR 799 (PHP 524.76), the Buds Elite will be available starting March 12, 2025, on the same platforms.

Pankaj Upadhyay, Founder and CEO of Truke, expressed enthusiasm about the dual launch, stating that the company aims to redefine the under-INR 1,000 segment by offering high-quality audio products, particularly targeting tier 2 and 3 cities.  

With these additions, Truke continues to strengthen its presence in the affordable audio segment, providing consumers with feature-rich earbuds that do not compromise on quality.