Withings products will soon launch under the Nokia brand
You will soon see health and fitness products with the Nokia name printed on it as Withings will soon launch their ecosystem of connected health products under the iconic brand.
French consumer electronics company, Withings, that specializes in connected health devices like scales, trackers, blood pressure monitors, thermometers and home cameras, has announced that they will launch under the Nokia brand in summer 2017.
“Nokia is a powerful global brand that is synonymous with innovation, connectivity, and great design,” said Cedric Hutchings, VP of Digital Health, Nokia. “Withings joined Nokia because we share a vision to inspire individuals to take control of their own health. With the full power of a brand recognized for trust, reliability and quality, we will reach more people and impact more lives to help the human family be healthier together.”
In addition to the product rebrand, the Withings Health Mate application will undergo a redesign for an improved user experience to make it easier to add devices, share progress with family members, and will introduce new in-depth coaching programs. Nokia will also roll out the company’s HIPAA-compliant Patient Care Platform designed to transform the relationship between patients and healthcare professionals.
The new Nokia branded connected health devices will be available early Summer 2017 via Nokia’s website and retail channels including Lava Tech, J Select, DTSLI, and current retail partners.