ZTE Debuts a new logo, business strategy for 2015
Chinese ICT company ZTE sure wants to end 2014 with a bang as it unveiled a redesigned logo and a new business philosophy, days ahead of its CES Press Conference on January 5.
The new logo has removed the Chinese characters and now features a lighter hue of blue color, and a more rounded, sleeker, and streamlined typography. In addition to this, the company also unveiled its Cool-Green-Open philosophy and the M-ICT strategy, which aims to open up its market presence by driving dynamic, youthful and compelling, sustainable and environmentally responsible, as well as open-minded and collaborative ideas and technologies into delivering higher value to customers, further driving the growth of our business. ZTE will also adopt a new slogan, “Tomorrow never waits”, reflecting the company’s ongoing commitment to providing customers with access to technology solutions that will define the future
For comparison, here’s a look at the old and new logos, side by side:
How are you guys finding the new logo?