Chinese ICT company ZTE sure wants to end 2014 with a bang as it unveiled a redesigned logo and a new business philosophy, days ahead of its CES Press Conference on January 5.
The new logo has removed the Chinese characters and now features a lighter hue of blue color, and a more rounded, sleeker, and streamlined typography. In addition to this, the company also unveiled its Cool-Green-Open philosophy and the M-ICT strategy, which aims to open up its market presence by driving dynamic, youthful and compelling, sustainable and environmentally responsible, as well as open-minded and collaborative ideas and technologies into delivering higher value to customers, further driving the growth of our business. ZTE will also adopt a new slogan, “Tomorrow never waits”, reflecting the company’s ongoing commitment to providing customers with access to technology solutions that will define the future
For comparison, here’s a look at the old and new logos, side by side:
How are you guys finding the new logo?
YugaTech.com is the largest and longest-running technology site in the Philippines. Originally established in October 2002, the site was transformed into a full-fledged technology platform in 2005.
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Easy E says:
panget pa rin. Grabe pinagisipan naman yan masyado.
gadgeteer says:
new log doesnt really matter, same company image pa rin ang tingin ko because sa panloloko nila. hindi ko tuloy nabili yung katulong namin ng pang regalo ko sa pasko, hence I will never ever buy zte
igniculus says:
it looks more cooler, modern and minimalist, way better than the old logo which looks like an outdated 90’s company :p
a says:
don’t care moving on
Anony Mouse says:
Parang yung ginawang kalokohan lang ng Yahoo dati na logo change — much ado about absolutely nothing. A change in logo won’t wash away the stink & blemish in this company’s image brought about by their catastrophically inept mishandling of their sales events.
MarcelaEst says:
I will right away clutch your rss as I can’t find your email subscription hyperlink or e-newsletter service. Do you’ve any? Please let me realize so that I may just subscribe. Thanks.