Asus turns to Celeron to sell more Nettops
It’s pretty obvious that Asus did not get good reception with their Eee Box compared to the Eee PC. A system with an Atom processor and 80GB hard drive, keyboard, mouse, and Eee Stick is selling for NT$9,999 (Php14,500).
When Asus debuted the Eee Box in the Philippines, it had a retail price of Php24,900 which includes a 16″ LCD monitor. That leaves the Eee Box to around Php17,500 which is still expensive.
Then, there were stores like Rising Sun Computers which offers the Intel Atom and motherboard (Intel BLKD945GCLF Little Falls) for just Php3,000.
So it looks like the Eee Box is a non-seller primarily because of the price. Asus hopes that by downgrading to a Celeron 220 (1.2GHz), they’d be able to offer the set at NT$7,988 (US$240 or Php11,500) — which I think is still expensive IMO. They’ve upgraded the HDD to 120GB from 80GB though.
What’s bugging me though is that the CPU downgrade from Atom to Celeron on the Eee Box was worth about Php3,000 on the retail price. That’s actually the same price as getting a new set of Atom CPU and mobo. Besides, how much is an Atom CPU really cost coming out of Intel — just $44 a pop.
Now, here’s the trouble with going back to Celeron:
- What happens to the “very low power consumption” promise of an Eee Box? The Celeron 220 has a TDP of 19 watts while the Atom is only at 2.5 watts.
- Celeron desktop systems are pretty common these days. How would Asus make the Eee Box edge over the rest and those build-your-own systems?
- Intel will be coming out with the new dual-core Atom processors (N330) and marketing efforts will be focused on the nettops running those new low-power CPUs.
There must be something really off with the pricing of the Eee Box that contributed in its lackluster sales this year.