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Anybody trusts the Nielsen Company surveys?




A recent survey done by the Nielsen Company revealed that among all the prepaid mobile broadband service providers, Globe Tattoo tops its competitors. The catch here is that Globe was also the one who paid for the survey done by the Nielsen Company.

I don’t blame Globe for commissioning the survey. Service providers like them really need to do regular surveys so they can assess the quality of their service and the consumers’ perception of their brand or product offerings.

The problem with surveys like these is that when you publicize the results, there’s already a conflict of interest. The trust rating also drops especially when the one who paid for the survey was also the winning party in that survey.


In the end, the story sounds more like an endorsement rather than a reflection of reality. It does more harm to the brand who commissioned the survey and especially the survey firm who did the job. I don’t think this survey has gotten any press is any of the other competing brands topped the survey.

My suggestion to Globe, Smart & Sun and all the other brands that want to do public surveys?

  • Continue doing those surveys. Do them regularly.
  • Keep the results of the surveys to yourselves — whether its in your favor or your competitors.
  • Stop making excuses why you wanted to publicize the results. We’ve heard enough of those “we initially did this for internal research but the results were so good we’re just so excited to share it with you…”

If you don’t, you’re just wasting your customers money which you can set aside to improve your services.

{source: manila times, philstar}

Disclosure: Globe Telecom & Sun Cellular are sponsors of this site.



Abe is the founder and Editor-in-Chief of YugaTech. You Can follow him on Twitter @abeolandres.

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54 Responses

  1. jaybee says:

    i believe that Globe is the fastest wireless internet provider in the country. why? 1st, it is not congested like Smart. 2. i have tried smart, it’s so slow like a dial-up in most areas that i went to, unlike globe that you get descent speed.

    when it comes to 3g coverage, smart is the winner.

  2. jade says:

    I believe that Globe is the best Internet Service Provider. I hate PLDt and smart. pangit kasi ng experience ko sa kanila. super slow ang internet. Sa globe they promised up to 2mbps sa akin, at sa speedtest ko dito, lumulagpas pa ng nga 2MBPS eh. im so happy with globe

    • reader says:

      Maybe it depends on the area because based on my experience, smart and sun are fast and not globe. I rarely see Globe 3G on my area.

    • co0ljade says:

      pero sa DSL mas maganda ang globe para sa akin. mas mura pa

  3. jade says:

    I believe that Globe is the best Internet Service Provider. I hate PLDt and smart. pangit kasi ng experience ko sa kanila. super slow ang internet. Sa globe they promised up me to 2mbps sa plan 1290 ko, at sa speedtest ko dito, lumalagpas pa nga ng 2MBPS eh. im so happy with globe

  4. jolibee says:

    I also agree with the comments here. Globe is a great ISP, plus with great support and all. :)
    Also rewarding at some point and very very reliable.

  5. oyo says:

    For 10 yrs i’m a globe subscriber. i recently switch to smart postpaid after i tried their prepaid sim internet connection which is a lot faster and reliable than globe’s connection. Like globe’s service personnel their connection is unreliable. And yes, my monthly dues got cheaper too. Smart is the way to go.

  6. Andre says:

    whats the point anyway?

    release a survey is a form of promotion

  7. a market researcher says:

    A slight issue with the title of the blog post, it sounds like you’re putting the blame on the third-party research agency when it seems like your issue is with clients who release these results for public consumption. It makes market research looks less credible when the whole point of outsourcing research like this is to lessen or even eliminate bias, even towards the company that commissioned the study.

    • a market researcher2 says:

      Very disappointing that the author is destroying the name of a third party research company without knowledge on how surveys are conducted. FYI, there is science behind these surveys. Why publish this article when it has been a practice of many companies to advertise the favorable results of the surveys they commissioned.

  8. Iyan Sommerset says:

    Hell no. Like I’d trust anything serious done by Leslie Nielsen.

  9. nexusboy says:

    first of all, Globe has all the right to commission a survey. second, no one outside Globe has a say on what to do with Globe’s resources. third, commenting about the issue only makes you look bitter, its no secret yugatech blog is sponsored by SMART thus the biased opinion against Globe. wag mag deny coz we all know that. peace!

  10. nexusboy says:

    talking about Nielsen, is there even a more trusted survey other than Nielsen? instead of questioning it, does Smart have figures of their own to disprove Globe’s claim based on the survey? Smart’s reaction i really find this in extreme bad taste.

  11. mop says:

    For over 7 yrs with Globe broadband, pagka nindot kaayo ang serbisyo ilang gitahag kanako. There are times mo hinay pero naa man reason kung ngano nihinay, in other words, temporary lang kay naay gi update, etc…

    Now, akong gi upgrade akong subscription to 3mbps @ 1,995.00 Pagka sulit kaayo ang akong gi bayad.

    Ive tried sa 15 days trial sa Skycable to compare it with Globe , pastilan kalayu ra kaayo sa Globe, pwerting hinaya sa Skycable Broadband, within the day sa pag install, automatically akong gipa putol dayon on that same day ang 15 days trial, hehehehe. Maot kaayo ang skycable.

    Regarding sa 3g, paspas kaayo ang Globe compared sa Smart, baling hinaya kaayo sa Smart ang 3g.

    Among linya sa celfon Globe pud gihapon kay na compare gyud nako mas maayo ang serbisyo sa Globe.

    • nexusboy says:

      dali ra pud maka atiman ang Globe kung mu report ka ug technical issues. they see to it you’ll receive feedback the soonest possible time. i both have Globe and Smart, when it comes to signal reliability and voice quality when making calls and surf the internet, Globe is the winner, lupig ang Smart.

    • cropeck says:

      tae hindi ko maintindihan!
      mga ulol kad ung dalwa.

    • jozef says:

      agree ko sa inyo. Smart naay CAP upto 1.5Gb (I guess) and take note per month, and not per day.

      Maayo nalang si Globe, at least unli-data is unlidata to postpaid subscribers, kesa prepaid.

      Although, Globe 3G coverage isn’t really that wide sa karong panahona.

  12. I’m a Globelines subscriber for more than 2 years now. I’m very satisfied with the service and their 2mbps speed.

  13. Edsar Bondoc says:

    Useless surveys bakit hindi nalang sila gumawa ng poll sa facebook less gastos pa, kalokohan

  14. Ramon says:

    I dont really trust any survey that invovles specific products or services… So easy to manipulate the data for a profit -_-

    If you want to find the best one for you, then go out there and test it :p I’ve used globe, smart and sun and ALL of them can dissappoint one way or the other.

  15. vince says:

    Globe is the best. Not only with internet connection but with signal as well. sa province namin paduguan para magka-1 bar ng signal pag smart e hindi naman sya sulok ng mundo. pero globe, buong buo. ewan ko kung saan nakuha ng Smart yung idea na nationwidest sila. Globe subscriber for 7 years here.

    • baller says:

      So porket wala lang signal sa area ninyo hindi mo na pwedeng sabihing nationwidest?

      Pwede kasing nagkataon lang na dead spot ang smart sa area mo.

      Pwedeng ireklamo ng Globe si Smart sa NTC kung hindi talaga nationwidest si Smart.

    • ed says:

      nationwidest nga lang eh. hindi namn sinabi na sakop buong pinas..pinakamalawak lang sa buong pinas.

  16. moisture888 says:

    With HSDPA – I’ll go with Globe.

    But now, I have my openline HSPA+ plug-it,
    I prefer SMART!

    GLOBE’s HSPA+ is slow. Unlike with SMART, even registered with UNLI, I get decent/fast speeds and reliable. Globe shows 5 bars but suddenly goes deadspot in our location. :-(

    Happy because SMART offers HSPA+ in WCDMA1900/2100 and a different one in WCDMA850.
    Where WCDMA850 is faster.

    I switched to SMART.

    No GLOBE 3G coverage in our ancestral house in North Luzon while SMART (2 bars) and SUN (very fast @ 5 bars)

    Even with GPRS, Globe sucks! I can’t even load Google using Android locked with Globe!

  17. bartender says:

    Surveys like those always have a degree of error depending on the number of respondents. Despite this, they are generally reliant and are mostly used as reference in business decisions nowadays. The reason why Globe published is simple: they can afford to because they lead. Don’t show your prejudice publicly; you’re the one losing credibility.

    • nexusboy says:

      I agree. Yugatech should be careful too, we have this thing in the government called Cybercrime Bill which provisions include online defamation. just sayin so you know.

    • Eric says:

      Is this the one you are referring to:

      “Troll: Yup, much of the credibility in this study is fucked by the fact that the winner is also the one who commissioned it. The whole thing kinda reminds me of Ferdinand Marcos and the Snap Elections of the 80’s.”

      Nielsen: In a Study Commissioned by Globe… Globe Tattoo Outperforms Two Rival Brands… Whose Identity is a Complete Mystery!

      http://telcotroll.com/?p=2383

  18. eric says:

    “Troll: Maybe Nielsen can run a study on whether it delivers fair and credible results to its clients. I’d bet my grandma’s army boots that I can predict the results with 100% accuracy.”

    http://telcotroll.com/?p=2383

  19. Charm says:

    As for me, I have tried 3 networks and it really depends on the location if its fast or slow. AS for PLDT, mabagal din but at least di naman lagi nagdidisconnect. And Nielsen already had a case leakedd before on the surveys right? So at times, kahit ok un survey, try it for yourself.

  20. daniel says:

    Smart talaga ako ever since… kasi ang hina ng signal ng Globe lalo na sa 3G. nakakapikon. and dapat lng smart ang mas maganda kasi mas madami subscriber… 50m vs 29m ng globe. at mas mayaman din sila… kaya dapat lng maganda service.

  21. Jake says:

    Yuga, perhaps Nielsen’s results were influenced, perhaps not. Hard to tell.

    An off-topic comment – gosh Yuga your website is now peppered with ads, top, bottom right, everywhere! I miss the days when your website loads so fast. Today, whether on my netbook, ultrabook or power laptop, my browser struggles to load all the ads. Yes I know there are commercial needs that must be met. But must it be done to the point that the user experience is crippled? Feedback lang po. Maybe some ads, but not tons of ads.

  22. zeus says:

    whatever network you are using it depends upon the location.. this is based on my observation

  23. itachi1 says:

    IMHO, Smart is better when it comes to coverage… but quality-wise, Globe excels. I’ve been a DSL subscriber for 5 years now and they have a very reliable service in our area. Mobile browsing has improved much but this depends on where I’m at. They also have loyalty rewards now for broadband subscribers though not as tempting as their postpaid.

  24. arlene says:

    The study was done by Yahoo and Nielsen and Globe quoted the results.

  25. miccco says:

    This site is all about business. Pera pera lang depende sa sponsor niya. Hehe!

  26. Dharma & Greg says:

    It’s funny people point out bias on others when they themselves have bias running thru their veins.

    Smart vs. Globe, Yahoo vs. Google, Samsung vs. Apple, Ford vs. Toyota, GMA7 vs. ABS CBN, Bench vs. Penshoppe, Krispy Kreme vs. Dunkin Donuts.

    Point me to a man who has no bias and I will point you to a pot of gold.

  27. Bayas says:

    There’s a saying that goes “you shall not bite the hands that feed you”. But that does not mean you should bite the hands of your master’s enemy. You’re putting your reputation at risk here by showing how biased you are to PLDT. I’m happy TechPinas is the most-viewed tech blog in the Philippines, maybe you should consider TP’s neutrality as a challenge.

    Anyway, surveys may have science/math/logic behind it but surveyees only represent a part of the whole target population. You may or may not experience the same service they answered to these surveys. Internet speed depends mostly on location-specific factors like signal and congestion so it’s better to try different ISPs and finally choose what suits you best.

    • Balasubas says:

      Balasubas ka pala e. Yung TechPinas mo nga yung paid endorser ng Globe. Magbasa ka nga dun. Siguro paid ka rin ano para manira dito? Huling huli e.

    • Bayas Ka Rin says:

      Pre, dun ka na lang mag comment, pls? Wala talag nag co-comment dun e. Kahiya naman sa favorite most viewed blog mo. Kahit binayaran pa yan ni Globe wala pa rin nag comment dyan kaya dun ka na pls!!!

    • Arvee says:

      Bayas’ comment: 50% legit, 50% shameless plug.

  28. dan says:

    Mark Macanas of Techpinas is a Globe endorser. At nakapaskil sa site niya ang ad na andun yung mukha niya. Ano ba?

  29. DHM says:

    “The catch here is that Globe was also the one who paid for the survey done by the Nielsen Company.”

    That was one amateurish comment, and one that stretches nay mars Yuga’s credibility. While I may agree with some ideas in the article, I think this is one thought Abe should have kept to himself. Casting a doubt on Nielsen in this way hurts his reputation even more.

    I cannot speak about the parameters of this particular survey. But what I know is that companies like Nielsen utilizes methodologies that while not perfect, are sound and generally recognized across competitor lines. Their reputation and company’s status is tied to the perceived reliability of their surveys.

    Yugatech has not yet reached that status. And this is why Abe should be careful in implying such things.

  30. Arvee says:

    Whether Globe paid for the survey’s execution or not, they have the perogative to flaunt it and use it to market their product. Parang award lang naman yan, you use it to sell yourself to your future employers. TV stations use their garnered awards and ratings for ads. Why should you hide something you should be proud of?

    I’ve been a Globe DSL subscriber for 4 years. I chose Globe as my ISP not because I’m biased to the company, it’s because of the service’ very satisfactory performance. I once tried to change my ISP, I tried surveying my neighbors but found out it doesn’t work out for them well. That’s why I’m still with Globe. I guess surveys still work but only to some extent ie. location basis.

    Everybody is entitled to their own biased or unbiased opinions. Di naman sinasaksak ni sir Yuga tong article na to sa atin. Pero we should also watch our words especially if it sounds like attacking somebody. You can’t easily gain back whatever reputation you lost.

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