Apple has rebranded their TV Plus in their latest support page. They are simply now called Apple TV.

Apple has announced that their Apple TV Plus has been rebranded to just Apple TV. It was revealed alongside announcing F1 The Movie’s global streaming debut on their streaming platform.
Perhaps this move might be due to the fact there is an Apple TV app and an Apple TV 4K hardware which may be confusing to users.
The F1 The Movie will continue to be available for purchase on participating digital platforms, including the Apple TV app, Amazon Prime Video, Fandango at Home and more. This is ahead of the film’s global streaming debut which happens on December 12.

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