Facebook releases Camera App for iOS

Facebook has just recently launched its own photo app for the iPhone; creatively called Facebook Camera, which lets you take a photo, apply effects and captions and share it on Facebook.

The app is developed by Facebook’s own team and not Instagram’s because the acquisition hasn’t closed yet. One of the advantages of the Facebook Camera over Instagram is its ability to upload multiple photos. It also has 14 filters, the ability to tag friends, “Like” photos and send comments.

Since the app is closely tied to Facebook, it offers a smoother interaction with the social media site. “The big problem that we were trying to solve was that if you are in the middle of an experience and you want to share your photos, it’s often too much of a hassle to go through the whole process.” said Dirk Stoop, Facebook Photos product manager.

The question now is how will this app fit into play if Facebook already has Instagram? Stoop admitted that there’s an overlap in functionality but they see the two apps as separate products with different personalities, serving different purposes and audiences. If that’s the case then there will be some slight competition since Facebook has decided to grow Instagram independently.

As for other platforms like Android, Windows Phone or Blackberry, Facebook has declined to comment about future products but said that it is “carefully looking at what might make for a good Facebook photos experience across other platforms.”

As of the moment, Facebook Camera is not available for download in the Philippines App Store yet but you can expect it to roll out in the coming weeks.