4k tv

Based on market observations in early 2015, 4K TVs began showing aggressive price adjustments, moving towards mainstream adoption. Notably, a 42-inch LG 4K UHDTV was seen priced at just Php 32,990, down from Php 49,990, indicating a significant price drop that made the technology more accessible within a year.

Modern high-end 4K TVs incorporate advanced processing and display technologies. For example, Samsung's 2022 Neo QLED TVs feature an updated Neo Quantum Processor with 14-bit gradation for precise lighting control, a Real Depth Enhancer algorithm for a greater sense of depth, an EyeComfort mode that adjusts brightness and blue light, and Object Tracking Sound with Dolby Atmos for immersive audio that follows on-screen action.

A major milestone was in 2013 when TCL announced the 50-inch 7E51040 Ultra-HD TV priced under $1,000 (approximately Php 43,000 at the time). This was significantly cheaper than other 4K TVs on the market, which often cost between $4,000 to $40,000, helping to change the perception of 4K as an exclusively premium technology.