Apple digital privacy

It even came with comparison charts showing Safari as a more private choice, driving home the idea that Chrome users might be compromising their digital privacy. Just days after Apple’s ad aired last year, Google had proposed changes aimed at limiting third-party tracking cookies in Chrome—a gesture seemingly aligned with Apple’s privacy-forward messaging. That said, Apple’s messaging does make it clear: if you prioritize privacy, it would rather you use Safari. With Google backpedaling on Chrome privacy updates, Apple may very well seize the opportunity to refresh its Safari campaign. After all, the privacy-first narrative has long been a pillar of Apple’s brand—and Google’s reversal just gave it fresh momentum. Apple has launched a Digital ID that can be created through the Apple Wallet. Apple says that the Digital ID will be accepted in ‘select businesses and organizations for identity and age verification’ in the future. With the arrival of Google Pay and possible arrival of Apple Pay in the Philippines, the Digital ID could be a useful identification alternative. Read more in our articles including "Apple’s Quiet Campaign Against Chrome Gets Loud Again, Thanks to Google" and "Digital ID for Apple Wallet announced".