Barely 3 months after we saw big blog networks re-balancing their budgets, there's another one that's just finished brewing headed by Gawker Media's head-honcho himself, Nick Denton, with a self-leaked internal memo. Denton himself published the internal memo on the Gawker blog the other day, revealing plans to chop off 19 writers across his network. Trim down the editorial staff assigned on less-trafficked blogs like ValleyWag, etc. Each blog has to sustain operating itself and the fastest way to get to that is to cut labor cost. Focus on highly-trafficked blogs that attracts the ad money. Add more people to these blogs, like Gizmodo, to ramp up more pageviews. On a related note, the Pinoy-packed b5media blog network also sent out notices to all its bloggers about they pay adjustments. The overall gist of the pay restructure was that b5media was actually overpaying bloggers in the last 2 years because of an inaccurate metrics they've been using. Read more in our articles including "Is problogging in recession?" and "Singapore’s Velox Networks enters Philippine Market".
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May 15, 2009Barely 3 months after we saw big blog networks re-balancing their budgets, there's another one that's just finished brewing headed by Gawker Media's head-honcho himself, Nick Denton, with a self-leaked internal memo. Denton himself published the internal memo on the Gawker blog the other day, revealing plans to chop off 19 writers across his network.
Trim down the editorial staff assigned on less-trafficked blogs like ValleyWag, etc. Each blog has to sustain operating itself and the fastest way to get to that is to cut labor cost. Focus on highly-trafficked blogs that attracts the ad money.
Our coverage of blog networks includes: "Is problogging in recession?"; "Singapore’s Velox Networks enters Philippine Market"; "Ardent Networks partners with Antarex to offer cyber defense tools in PH". Each article provides unique insights and information.