The campaign’s messaging positioned Safari as the browser for people who value privacy—subtly but unmistakably throwing shade at Chrome. It even came with comparison charts showing Safari as a more private choice, driving home the idea that Chrome users might be compromising their digital privacy. Just days after Apple’s ad aired last year, Google had proposed changes aimed at limiting third-party tracking cookies in Chrome—a gesture seemingly aligned with Apple’s privacy-forward messaging. With Google backpedaling on Chrome privacy updates, Apple may very well seize the opportunity to refresh its Safari campaign. Read more in our articles including "Apple’s Quiet Campaign Against Chrome Gets Loud Again, Thanks to Google" and "Courier Complaints Drop 88% Under Oplan Bantay Padala".
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Jun 26, 2014The campaign’s messaging positioned Safari as the browser for people who value privacy—subtly but unmistakably throwing shade at Chrome. It even came with comparison charts showing Safari as a more private choice, driving home the idea that Chrome users might be compromising their digital privacy.
Just days after Apple’s ad aired last year, Google had proposed changes aimed at limiting third-party tracking cookies in Chrome—a gesture seemingly aligned with Apple’s privacy-forward messaging. With Google backpedaling on Chrome privacy updates, Apple may very well seize the opportunity to refresh its Safari campaign.
Our coverage of Chrome privacy rollback includes: "Apple’s Quiet Campaign Against Chrome Gets Loud Again, Thanks to Google"; "Courier Complaints Drop 88% Under Oplan Bantay Padala"; "ASUS ROG Zephyrus Duo and Zephyurus G now officially available in PH". Each article provides unique insights and information.