The campaign’s messaging positioned Safari as the browser for people who value privacy—subtly but unmistakably throwing shade at Chrome. It even came with comparison charts showing Safari as a more private choice, driving home the idea that Chrome users might be compromising their digital privacy. Just days after Apple’s ad aired last year, Google had proposed changes aimed at limiting third-party tracking cookies in Chrome—a gesture seemingly aligned with Apple’s privacy-forward messaging. With Google backpedaling on Chrome privacy updates, Apple may very well seize the opportunity to refresh its Safari campaign. Read more in our articles including "Apple’s Quiet Campaign Against Chrome Gets Loud Again, Thanks to Google" and "Google updates Chrome OS to better integrate with other devices".
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Oct 19, 2012The campaign’s messaging positioned Safari as the browser for people who value privacy—subtly but unmistakably throwing shade at Chrome. It even came with comparison charts showing Safari as a more private choice, driving home the idea that Chrome users might be compromising their digital privacy.
Just days after Apple’s ad aired last year, Google had proposed changes aimed at limiting third-party tracking cookies in Chrome—a gesture seemingly aligned with Apple’s privacy-forward messaging. With Google backpedaling on Chrome privacy updates, Apple may very well seize the opportunity to refresh its Safari campaign.
Our coverage of Chrome privacy rollback includes: "Apple’s Quiet Campaign Against Chrome Gets Loud Again, Thanks to Google"; "Google updates Chrome OS to better integrate with other devices"; "Chrome on iOS gets improved protection against phishing and malware". Each article provides unique insights and information.