#Core branding

Intel is undergoing its most significant brand update in 15 years and has decided to drop the 'i' in its processor tiering, including Core i3, Core i5, Core i7 and Core i9. They will be simply called as Core 3/5/7 for mainstream processors and Core Ultra 5/7/9 for flagships. The company also decided to drop generational labels from its next Intel Core series of processors, either in marketing or in silicon. Furthermore, Intel wants to segment its flagship products from the mainstream ones and plans to sell three tiers: Intel, Intel Core, and Intel Core Ultra. In an interview with The Verge, Christopher Hirsch, Intel’s director of product branding, discussed how the company's products were being referred to by the tech press, retailers, OEMs, and partners. The company also announced that Intel Arc graphics can be paired with both Intel Core Ultra and Intel Core processors. The new changes apply in 2H 2023 and on the launch of an Intel Core Ultra processor, highlighting a significant shift in architecture and design. Under the hood, it can be powered by an Intel Core Ultra X9 series processor with built-in Intel Arc graphics , and you also get a 50 TOPS NPU for AI workloads, which helps it earn Copilot+ PC certification. Read more in our articles including "Intel drops ‘i’ in Core branding, adds an ‘Ultra’ tier" and "Google Wallet adds Package Tracking via Gmail Receipts".