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#customer acquisition cost

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User-acquisition in the gambling sector is expensive: for example, an industry report finds the average cost-per-install (CPI) for “social casino” apps is about $12.56 (with iOS installs averaging over $21). In short, in a market where a single loyal customer can generate significant revenue over time, a handful of iPhones can be a justifiable user-acquisition cost. Read more in our articles including "Has Tech Become the Currency of Online Gambling Marketing?" and "OPPO Philippines launches customer support website".

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What is customer acquisition cost?

User-acquisition in the gambling sector is expensive: for example, an industry report finds the average cost-per-install (CPI) for “social casino” apps is about $12.56 (with iOS installs averaging over $21). In short, in a market where a single loyal customer can generate significant revenue over time, a handful of iPhones can be a justifiable user-acquisition cost.

Where can I find articles about customer acquisition cost?

Our coverage of customer acquisition cost includes: "Has Tech Become the Currency of Online Gambling Marketing?"; "OPPO Philippines launches customer support website"; "Expensive Phones: This is the result of the "RAM crisis"". Each article provides unique insights and information.