#fossil misfit

is definitely serious about wearables as it has announced that it has entered into a definitive agreement to acquire Misfit, Inc. The announcement came just a few weeks after Fossil introduced its Q series of smart wearables. With the acquisition of Misfit, Fossil aims to expand its product offerings from traditional timepieces to connected wearable devices. Image: The Fossil Q Grant According to Fossil, the acquisition will enable the company to: • Own a technology platform that has already solved many of the hardest problems in wearables, including battery life. • Scale Misfit’s technology across Fossil, Skagen and a targeted portion of its portfolio of 16 brands in 2016, ultimately accelerating the company’s connected accessory roadmap. • Lead in the connected devices space by harnessing the power of a world-class software and hardware engineering team spearheaded by Misfit Founder, Sonny Vu. Fossil is expecting to close the acquisition before the end of fiscal 2015 for the purchase price of $260 million. Read more in our articles including "Fossil to acquire Misfit for $260 million" and "HONOR Pad 20 unveiled".