#go pro as a business

Evolve or die -- words expressed by Nick Woodman, CEO and Founder of GoPro. What started out as a simple camera strapped onto the wrist with some rubber band has now become a household name in the action camera business. In this article, we will take you along the story of GoPro. GoPro: The Birth of a Hero The year was 2002 and after failing to succeed in his previous businesses, Nick Woodman and his wife set out on a surfing getaway for a few months in Australia and Indonesia. With people either shelling out wads of cash for waterproof cameras or simply taking photos from the shore, Woodman then set out to find a better solution to film oneself when surfing. In 2004, GoPro had built and started selling its first-ever camera, the Go Pro Hero. Although it could only shoot photos, GoPro had amassed $150,000 in revenue their first year. Things were starting to ramp up with GoPro in 2006 when the first-ever Digital Go Pro Hero was introduced and revenue hit over $800,000. Read more in our articles including "GoPro: The Roller Coaster Ride to Success" and "Insta360 Luna Ultra launched, priced in the Philippines".