#Google Fitbit Acquisition

Google has recently confirmed the completion of its acquisition of fitness band and smartwatch brand Fitbit. He clarifies that the acquisition will make Google work closely to create new devices and services that will help consumers "enhance their knowledge, success, health, and happiness."  Google also ensures consumers that it will protect Fitbit's privacy, including its health information and data. Google also shared that it has been working with global regulators to safeguard consumers' privacy and confirm that Fitbit users’ health and wellness data won't be used for Google ads. The European Commission, under the EU Merger Regulation, has recently approved Google's acquisition of fitness band and smartwatch brand Fitbit. Google agreed not to use the health and wellness data collected from wrist-worn wearable devices and other Fitbit devices of users in the EEA for Google Ads,  including search advertising, display advertising, and advertising intermediation products. Google will also keep all relevant user data for Fitbit devices and services in a “data silo,” separating it from other Google data. Those Fitbit users in the European Economic Area (EEA) may also choose to grant or deny access to their health and wellness data stored in their Google Account or Fitbit Account by other Google services. Read more in our articles including "Google completes acquisition of Fitbit" and "Google's acquisition of Fitbit approved by European Commission".