#Grab AI Ambassador

Grab has launched a pilot of its Driver AI Ambassador Program in the Philippines. The initiative shifts the traditional brand ambassador model by placing driver-partners at the center of storytelling with AI tools helping turn their real-life experiences into various content formats like short videos and social media posts. Grab says the program allows it to produce more educational and factual content efficiently while keeping stories grounded in authentic driver input. “The Driver AI Ambassador Program is designed to reimagine influence, shifting it from traditional content creators to the people who live the brand every day: our driver-partners. AI is the enabler, but the stories, the voice, and the truth come from them,” said Grab Philippines Head of Integrated Marketing Services and Brand Marketing Jewel Oliveros. Oliveros also added: “We made sure we abided by international standards for AI-enabled communications because we want to make sure that we do right by our driver-partner ambassadors. Grab resumes its 24/7 operations in Metro Manila and select provinces to strengthen public transportation amid the pandemic. Grab previously implemented earlier operating hours with drivers accepting passengers only up to 12 AM as compliant with the government guidelines for curfews and lockdowns. Read more in our articles including "Grab Driver AI Ambassador Program announced" and "Grab resumes 24/7 operations in Metro Manila and select provinces".