#IQOS ILUMA i

PMFTC, the Philippine affiliate of Philip Morris International (PMI), has introduced the IQOS ILUMA i in the Philippines, expanding its portfolio of smoke-free products for adults who continue to use tobacco or nicotine. The device is the latest in the IQOS lineup and uses induction-heating technology instead of combustion, allowing users to heat tobacco without producing smoke, fire, or ash. PMFTC said the ILUMA i represents its most advanced version yet, featuring a more intuitive design and tools meant to give users greater control over their sessions. The ILUMA i introduces Pause Mode, allowing users to pause and resume a session within a specific window, and FlexPuff and FlexBattery, two features that adjust performance based on individual usage patterns. PMFTC says these improvements may give users a longer and more consistent experience than earlier IQOS models. “IQOS ILUMA i represents the next step in our mission to deliver a smoke-free future,” said Gijs de Best, President of PMFTC, noting that induction heating has eliminated the need for device cleaning and reduces tobacco residue. IQOS ILUMA i will be available exclusively through IQOS stores and online channels starting November 21, 2025, followed by select marketplaces and authorized retail partners. [gallery columns="2" size="medium" ids="408534,408535"] Additional product details are available on the IQOS Philippines website. Read more in our articles including "IQOS unveils ILUMA i in the Philippines" and "IQOS ILUMA: Hassle-free, tobacco enjoyment".