#jollibee

Jollibee, the country's largest food chain known far-and-wide, has collaborated with the Philippines' most-played mobile game Mobile Legends: Bang Bang (MLBB). The first phase will be kicked off with the introduction of the limited-edition "WOW BIDA" Battle Emote, a custom Jollibee-themed in-game cosmetic that players can flex during active MLBB matches. Jollibee and international video game developer MOONTON Games designed the campaign to cater to everyone from casual players to hardcore rank grinders, focusing heavily on what makes the local gaming culture unique. According to Dorothy Ching, vice president of marketing at Jollibee Philippines, the collaboration is all about creating a rewarding experience that brings together great food, gaming, and everyday moments of joy in a fresh and exciting way. He emphasized that partnering with an iconic local brand like Jollibee allowed them to build a campaign that feels genuinely local, fun, and tailored to how Filipinos naturally enjoy gaming together. Knowing that greasy fingers are the ultimate enemy of a high-stakes ranked game, Jollibee curated five handheld, mess-free meal options perfect for eating between respawns. Fans looking to track the card checklist or order their meals directly can check out the official Jollibee delivery portal and follow the brand's social channels for real-time drop updates throughout the season. Read more in our articles including "Jollibee and Mobile Legends: Bang Bang collaborate on GameJoy campaign" and "Jollibee blames ‘fraudulent third parties’ in raffle controversy".