#kodak camera

In recent events, Kodak gets a thumb's up from the US court to sell their over 1,100 patents. Eastman Kodak or more popularly known as Kodak has been struggling to compete against imaging young bloods for the past decade. They brought with them their aggressive marketing strategies and cheaper priced products which according to Kodak is inferior to theirs. This proved to be crucial blow to Kodak and marks the start of their demise. Another major blow to the American company is their failure to anticipate the boom of the digital cameras, which they ironically pioneered back in 1975. When they unveiled their low budget digicam lineup and the first printer with dock, it sold like hot cakes and for the first time in a long time, Kodak was well on its way to reclaim the top spot in the imaging industry in the U.S. But their success was short-lived as Asian manufacturers have also entered the American market with their more innovative and cheaper digital cameras. Kodak didn’t stand a chance against their competitors in terms of pricing as these Asian manufacturers have a cheaper man-power and source of materials as compared to theirs. Read more in our articles including "What does the future hold for Kodak?" and "Top dSLR Camera Picks under Php40k".