Within Apple, it became a race between developing the Locally Integrated Software Architecture, or LISA, and the Macintosh, or simply Mac. The hybrid objectives in marketing LISA, aimed for both business and personal use, somehow failed to compete with the simplicity and affordability of Macintosh. In 100 days since its release, Macintosh sold 70,000 units, and was projected to have 25 percent share of the desktop computer market within the USD 1,000 to USD 10,000 range by the end of 1984. Apple's commercial for Macintosh, which derived inspiration from George Orwell's novel 1984, was also believed to have helped sparked interest. Read more in our articles including "The Apple Journey: From near Bankruptcy to World's Biggest Tech Company" and "BPI partners with Robinsons Retail for barcode cash deposits in stores".
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Mar 19, 2026Within Apple, it became a race between developing the Locally Integrated Software Architecture, or LISA, and the Macintosh, or simply Mac. The hybrid objectives in marketing LISA, aimed for both business and personal use, somehow failed to compete with the simplicity and affordability of Macintosh.
In 100 days since its release, Macintosh sold 70,000 units, and was projected to have 25 percent share of the desktop computer market within the USD 1,000 to USD 10,000 range by the end of 1984. Apple's commercial for Macintosh, which derived inspiration from George Orwell's novel 1984, was also believed to have helped sparked interest.
Our coverage of Macintosh includes: "The Apple Journey: From near Bankruptcy to World's Biggest Tech Company"; "BPI partners with Robinsons Retail for barcode cash deposits in stores"; "Shopee opens official Beats store in PH". Each article provides unique insights and information.