The Instagram TV app, formerly known as IGTV, is expected to be shut down by March as Instagram shifts its focus on Reels. "Reels continues to be a growing and important part of Instagram and we are excited to invest even more in this format. Reels also continues to be the largest contributor to engagement growth on Instagram, as more people watch reels to be entertained, go deeper with their interests, or discover new creators," Instagram stated in a blog post. This push to further promote short-form videos through Reels came in contrast with TikTok's recent move to expand its maximum time limit from 3 minutes to 10 minutes. Read more in our articles including "Instagram tries to go full-screen home feed" and "Instagram ends support for standalone IGTV app".
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Apr 28, 2026The Instagram TV app, formerly known as IGTV, is expected to be shut down by March as Instagram shifts its focus on Reels. "Reels continues to be a growing and important part of Instagram and we are excited to invest even more in this format.
Reels also continues to be the largest contributor to engagement growth on Instagram, as more people watch reels to be entertained, go deeper with their interests, or discover new creators," Instagram stated in a blog post. This push to further promote short-form videos through Reels came in contrast with TikTok's recent move to expand its maximum time limit from 3 minutes to 10 minutes.
Our coverage of reels includes: "Instagram tries to go full-screen home feed"; "Instagram ends support for standalone IGTV app"; "Samsung feature lets the AI Assistant take calls while you're busy". Each article provides unique insights and information.