#smartphone market share

The South Korean tech giant owned 18% of the global smartphone market with the Galaxy S24 Series being a key driver. [caption id="attachment_368441" align="alignnone" width="900"] Image/ Canalys[/caption] Apple closely trails in second with a 16% market share. [caption id="attachment_368444" align="alignnone" width="801"] Image/ Canalys[/caption] Xiaomi rounds up the top three, growing rapidly with a 15% market share and a 27% annual increase. vivo and Transsion both hold a 9% market share, placing them in the fourth and fifth spots, respectively. These 0:16are smartphone myths, plus some straight 0:18up marketing fluff that brands keep 0:20pushing like they actually matter. In our latest video, we're putting on our detective hats and calling out the smartphone myths and marketing tricks you absolutely should not fall for in 2026. The smartphones and marketing trends discussed are global, and the advice applies directly to the Philippine market to help Pinoy consumers avoid overpaying for specs that don't deliver. UNISOC today The brand has made significant strides to get to its 14% global market share today. Read more in our articles including "Samsung retains lead in global smartphone market for Q2 2024 –Canalys" and "Watch: DO NOT Fall for These Smartphone Marketing in 2026".