Samsung retains lead in global smartphone market for Q2 2024 –Canalys

Samsung has emerged the leading smartphone brand globally during the second quarter of 2024, according to latest data from Canalys.

The South Korean tech giant owned 18% of the global smartphone market with the Galaxy S24 Series being a key driver. Adding to that is the company’s focus on generative AI and foldable technology, that set Samsung apart from the competition.

Apple closely trails in second with a 16% market share. While the Cupertino-giant hasn’t unveiled any new hardware yet, anticipation is high for its upcoming WWDC announcements.

Xiaomi rounds up the top three, growing rapidly with a 15% market share and a 27% annual increase. vivo and Transsion both hold a 9% market share, placing them in the fourth and fifth spots, respectively.