Sony BRAVIA XR

has announced its 2023 BRAVIA XR TV Lineup, with Cognitive Processor XR, for the ultimate home entertainment experience. There are four new models in the BRAVIA XR line: X95L Mini LED, X90L Full Array LED, and A80L OLED. For gamers, the BRAVIA XR collection for 2023 is also ideal for elevating their PlayStation® 5 gaming experience. Through its Road to Zero effort, Sony is also upholding its commitment to reducing plastic usage. Sony is working on several product life cycle factors, such as reducing the use of virgin plastic,improvement of transportation efficiency, and reviewing energy usage during use, to reduce the environmental impact. Sony is currently utilizing smaller and lighter packaging during transportation, which reduces overall plastic usage by about 60% and reduces emissions by about 15%. “We are excited to bring a new lineup that continues to bring Sony's best spatial entertainment and gaming experiences with picture and sound,” said Wada Hideyuki, Marketing Director, Sony Philippines. “Sony is proud to offer a full suite of home entertainment options for all of our consumers.” Customers can now purchase the BRAVIA CAM, which detects the viewer's position to optimize the image and sound for the room setting and viewing distance, to further increase the capabilities of the new models. Read more in our articles including "Sony reveals 2023 BRAVIA XR TV selection" and "Sony intros 2022 Bravia XR TV lineup".