#Starbucks Rewards

Starbucks has announced Starbucks Odyssey, a new experience that uses Web3 technology, allowing Starbucks Rewards members and Starbucks partners (employees) in the US to earn and purchase digital collectible assets or NFTs that will unlock access to new benefits and immersive coffee experiences. Starbucks says that starting September 12, customers and partners can join the waitlist for a chance to be among the first to receive access to the Starbucks Odyssey experience, which will launch later this year. It will be an extension of the Starbucks Rewards program, utilizing a “proof-of-stake” blockchain technology built by Polygon. Once logged in, members can engage in Starbucks Odyssey ‘journeys,’ a series of activities, such as playing interactive games or taking on fun challenges to deepen their knowledge of coffee and Starbucks. Members can also purchase ‘limited-edition stamps’ (NFTs) through a built-in marketplace within the Starbucks Odyssey web app experience. It could include access to unique merchandise and artist collaborations, to invitations to exclusive events at Starbucks Reserve Roasteries or even trips to Starbucks Hacienda Alsacia coffee farm in Costa Rica. All stamps will feature iconic Starbucks artwork co-created with Starbucks partners as well as outside artists. Starbucks has just recently announced its integrated partnership with Grab across Southeast Asia which gives customers an enhanced and seamless Starbucks Experience with the opportunity to earn rewards through purchases on Grab. Read more in our articles including "Starbucks Odyssey allows customers to earn and buy digital collectible stamps (NFTs)" and "Starbucks announces integrated partnership with Grab".