#video marketing

Google has unveiled a new feature that allows users to publish videos from Google Vids directly to YouTube. With the update, videos can now be sent to YouTube straight from the File menu. For security and control, all exported videos are set to Private by default. In a blog post, Mohan highlighted creators who are now producing studio-level content across formats like long-form videos, Shorts, livestreams, podcasts, and music. YouTube is set to revolutionize how it measures the success of its short-form videos with a significant update to the way views are counted on YouTube Shorts. Many creators have long expressed their desire for a more accurate view count that reflects the true frequency at which their videos are seen. This change aligns YouTube Shorts with other leading short-form video platforms such as TikTok and Instagram Reels, which have already adopted similar metrics that count every instance a video is played. With short-form video consumption on the rise, platforms are constantly evolving to provide better tools and analytics. Read more in our articles including "Google Vids now supports direct YouTube uploads" and "YouTube sets 2026 priorities around AI and content creation".