YouTube CEO Neal Mohan has shared its priorities for 2026. It emphasizes the role of creators, expanding opportunities for kids and teens, and using AI to enhance content and safety.
In a blog post, Mohan highlighted creators who are now producing studio-level content across formats like long-form videos, Shorts, livestreams, podcasts, and music.
YouTube Shorts averages 200 billion daily views and the company plans to integrate image posts into the feed. YouTube TV will also expand while offering customizable multiview options and over 10 specialized plans.
For kids and teens, YouTube is enhancing parental controls. This includes the ability to limit Shorts usage and streamline supervised accounts.
YouTube also plans to expand its creator economy with tools for fan funding, brand partnerships, shopping and AI-powered content creation.
Over the past four years, the platform has paid more than USD 100 billion to creators, artists and media companies.
AI is said to be central to YouTube this year as it will enable creators to make Shorts, music and games from text prompts while maintaining content quality and transparency.
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