#YouTube Shop Philippines

YouTube has officially launched YouTube Shopping in the Philippines, further expanding its partnership with Shopee in Southeast Asia. With YouTube Shopping, viewers can now purchase products directly from YouTube videos and livestreams through product tagging, eliminating the need to click through lengthy links or jump between apps. The rollout is part of YouTube’s broader push into video commerce, which has seen massive growth in Southeast Asia—video shopping accounted for 20% of the region’s e-commerce GMV in 2024, quadrupling since 2022. “Now with YouTube Shopping, it’s so much easier to share the products I love—and I get to earn while doing so,” said Camille Co. According to Shopee Philippines Head Vincent Lee, the collaboration allows sellers to “connect with creators and harness their influence to drive sales effectively.” Boost for brands and advertisers Advertisers are also expected to benefit from the move. YouTube Shopping enables direct integration of product feeds into campaigns and collaborations with creators. Editor’s Note: YouTube Shopping is now available in six Southeast Asian countries: Indonesia, Malaysia, Singapore, Thailand, Vietnam, and the Philippines. The feature aims to further strengthen YouTube’s foothold in the growing creator economy and digital shopping landscape in the region. Read more in our articles including "YouTube Shopping now available in PH, expands Shopee partnership across SEA" and "YouTube Shopping adds Lazada to affiliate list, announces new features".