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This article was written by Heland Ortega, Junior Contributor of YugaTech. He is a graduate of Information Technology and Multimedia Arts at FEU Institute of Technology in where he is also now working as a full-time faculty. You can follow him at @helandortega.

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28 Responses

  1. jenie says:

    Logo is a bit ho-hum. typography for PLDT looks good, Smart? meh.

  2. BabyP says:

    They might changed to a new logo, but they still have the same old crappy internet service. How about doing some “changes” first in your quality of service and very steep internet pricing before making some graphics changes?

    • Archie says:

      Kaya nga sila nag-effort na magpagawa ng cheap 2 dollar logo design. Binabagay lang nila ang branding sa serbisyo nila.

  3. a says:

    Google Drive????

  4. liam says:

    the logo seems like the verse position of logo of LBC hah……………..

  5. wtf says:

    bagong logo, dating pangit na serbisyo….

  6. adam says:

    Triangle = Loading because of its slow network services :)

  7. Easy E says:

    Parang nagbebenta ng fertilizer ang Smart LOL!

  8. sdasdadf says:

    smart pldt bagal internet hahaha

  9. Archie says:

    Bravo! Angganda! Parang yung mga nakikita ko sa shutterstock na hindi pinag-isipan at walang deep inspiration sa pagbuo. Very 2000 design lolz.

  10. bakugan says:

    dapat snail and turtle logo :)

  11. NotASheep says:

    Are they trying to associate themselves as “Google Drive” to gain Google’s popularity???? HELL NO! *flags the company to google*

  12. kabebegirl says:

    Hindi maganda. parang downgrade na ewan. Parang logo ng insurance company o mga plan plan ganyan.

  13. The design is too generic.

  14. kabebegirl says:

    Para ring logo ng mga product na pamatay peste like katol. hehehe. Ang pangit. Buti pa si Daniel Morial, pogi.

  15. The old logo of PLDT was designed by design systemat during the time of don ramon cojuangco. the color was changed to the red when, if I’m not mistaken, MVP’s group came in. They asked a foreign design studio to change it totally but only did minor changes on the actual look of the logo and the change to the red color.

  16. Jaytones says:

    they have joined illuminati !!!

  17. Sus says:

    New Logo Same OLD Shi*t

  18. Bibbo says:

    “Its three sides represent the three things we value most: our Customers, our People, and our Technology.”

    Yung customer yung bottom leg ng triangle?

  19. PLDC+SmarTurtle says:


  20. Wow! says:

    It’s like a drain symbol for toilets/sinks. News flush!

  21. a b c says:

    search digital triangle creative. 99% MATCH.

  22. chifou says:

    mukhang tangke ng gasul

  23. Dwyt says:

    Why do i think that the new logos of pldt and smart have illuminati roots… both are re in pyramid shape with a center that resembles an all-seeing eye. this is the illuminati symbol. not all seeing eyes have to be circular in form inside a pyramid. It can also be subliminally hidden from the naked eye. Not all pyramid shapes have to be a perfect pyramid. new discovery: the lines or strands extending from the center pyramid are a total of six. What a coincidence haha. three succeeding logos should say 666… Who told the artist to conceptualize some thing like that… 4give my grammar…

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