umobile: The Price of Free Load
Ã¼mobile (CURE U Mobile) seems to be getting a ton of attention because of their game-changing strategy. We already know what’s in store for mobile subscribers but what’s in store for advertisers?
The answer is tons of SMS air time — as in, tons of them. How’s 700 SMS ads per subscriber a month sound? That’s 22 to 25 SMS ads per day, depending on which month we’re talking. Just look at the chart below:
According to CURE’s website, each U Mobile subscriber can get as much as Php 350 of free load credits per month. u mobile will credit each SMS ad with Php0.50, so that means Php350 / Php0.50 = 700 SMS ads. Getting two SMS ads for every single SMS you send doesn’t sound bad, doesn’t it?
It would be good if subscribers are allowed to pick how many ads they get each day. Say, if a subscriber only wants 2 SMS ads per day, then they only get Php30 of free load per month.
Question is — how much is an advertiser paying to get that 1 SMS ad straight into your phone? One peso? Not likely. Two pesos. Maybe. Five pesos? Now, we’re talking business!