Why no Unlimited 3G on Globe iPhone plans?
Was talking with TJ Manotoc on the phone last week about the iPhone 3G plans with Globe. He asked me what dozens of others have been wondering all this time — why doesn’t Globe offer unlimited 3G plans (Visibility) with the iPhone?
While we cannot really be certain as to what the real reasons behind, let me point you to a previous entry I made: Globe Visibility Mobile 3G goes Prepaid & What will happen to Globe Visibility Unlimited?
Going back to the iPhone 3G plans, here are some reasons I thought made sense why no unlimited plans were offered:
- The iPhone 3G is heavy on 3G connectivity. A surge in the number of iPhone 3G users on the Globe network *might* slow down the system and affect everyone in it — including non-iPhone users.
- Expect iPhone 3G customers to be heavy internet users. Globe *might* have considered offering an unlimited plan, just like the old Globe Visibility, but the Php3,000 monthly subscription fee might not be a welcomed offering. People will still argue it’s too expensive.
- Other phone brands will demand the same — Nokia with it’s dozen or so 3G phones will demand the same treatment, so will Samsung, Motorola, LG and Sony Ericsson. The iPhone will only be a small percentage of the total phone users in the Philippines (my guess is less than 0.1%) and if you give it preferential treatment, other phone manufacturers will surely feel left out.
If Globe feels that their Php3,000/month unlimited 3G plans are a losing proposition, how much would people be willing to pay just to get unlimited mobile internet on their iPhone? Php4,000? Php5,000?
What TJ suggested is for Globe to allow all iPhone 3G customers to be able to switch from KB-based charging and time-based charging easily (or vice-versa). For now, some of the plans indicate a Php0.50/minute charging.