Last month, I posted the news about T3 Philippines scaling down their operations and focusing their efforts to online but today, I got word that Summit has officially closed its doors on T3.
Here is a copy of a memo sent by Summit Media:
I would like to inform you that Summit Media will no longer pursue T3, both as online and print publisher for the Philippines starting May 2009 as we were unable to come to an agreement with our principals regarding this. We will discontinue our plans to grow both T3 magazine and T3 Online.
We remain committed to the tech industry as a publisher and we believe that the time is ripe to offer our readers a fresh alternative with a new website. That is why we will be launching Techie.com.ph this month. The site promises to give our advertisers a new and dynamic way to communicate and interact with their target market.
Techie.com.ph will be packed with engaging and interactive features. Original content will be updated daily to keep the magazine’s devotees satisfied and at the same time attract the growing number of netizens who donâ€™t rely on print media for their information fix.
The launch of www.techie.com.ph is in line with Summit Media’s goal of providing advertisers a marketing solution that allows them to communicate to a wider, yet more targeted, audience. We are moving to this new platform because we believe that the consumersâ€™ needs and habits have changed. Summit Media is committed to knowing what its target market wants and more importantly, how to talk to them and engage them, regardless of the medium.
To the fiercely loyal T3 readers who might be wondering if the website will be up to par with the magazine they love so much, fear not. Former T3 editor-in-chief Vince Sales will be heading the team to ensure that www.techie.com.ph gives visitors a glitch-free experience.
Again I would like to take this opportunity to thank you for supporting T3 magazine and am looking forward to working with you once more with www.techie.com.ph!
Former Team Publisher – T3 Magazine
Digital Publisher – Summit Digital
I’ve sent out more questions and will update this post when I get the answers.
T3 had a circulation of around 20,000 – 25,000 per month before it closed. Wasn’t able to get how much Summit Media was paying for the license to use the T3 brand. The new site, Techie.com.ph, will be composed of 4 former T3 writers/editors — Elijah, Vince, Alora, and David.