Why telcos should state minimum Internet speed on ads
We’re all so tired of telecommunication companies claiming that the Internet speed they provide can go “up to 5 Mbps” or “up to 10 Mbps” but in fact, that “up to” refers only to the wee hours of the night and not in the morning when most of us need it most. Couldn’t telcos just declare the normal speed they offer so no one gets confused and mislead?
That’s exactly what Senator Paolo Benigno “Bam” Aquino is working on regarding the slow and expensive Internet connection in the Philippines.
“We are pushing changes in advertising. It would be good for our consumers if what is communicated is clearer. Why can’t we just advertise the average speed? The one that I will get for 24 hours of the day rather than the one that I will get three or four hours of the day,” said Sen. Bam Aquino.
What the senator wants is clear and large fonts of the average minimum Internet speed to be printed on the telco’s advertisements so interested subscribers know what they should be expecting from the service right from the get-go.
This just makes sense so that we don’t feel somehow cheated and frustrated with the kind of connection these companies provide when we start using their services. It’s one thing to have slow Internet, but it’s another thing to have slow Internet after being promised otherwise.