Will local TV networks & YouTube work?
I guess the saying that you can’t teach an old dog new tricks also applies to media giants like ABS CBN. No wonder they’re not doing good in the ratings war and fiscally as well. YouTube is great for marketing and if you don’t believe in the long tail effect, you’re missing a lot of opportunities. I know the network needs to earn some more dough (to be able to pay its huge debts?) so locking off everyone and requiring them to subscribe to be able to view the episodes seems to be a logical maneuver to do.
I just hope that they did their homework first and checked how much they would gain and would lose if they did it their way. I’m not saying I’m pro-piracy or anything. ABS CBN can do whatever they want to do with their own properties. I’m just saying they need to adapt their mind-set with the changing times. They can’t even stop those pirated DVDs in Baclaran and Quiapo for years, how much more in the realm of cyberspace.
They should take a hint from CBS.