昨日，一位广告高管告诉我，菲律宾在线广告支出估计仅占年度总支出的0.5%。起初我难以置信，但快速的研究却指向了一些更具揭示性的数据。
ABS CBN新闻最近的一篇报道指出，尼尔森的一项研究显示，在2008年上半年，广播媒体的支出增幅最大，达到26%。
广告支出的细分如下：
电视：76%
广播：17%
印刷媒体：7%
总计：100%
该研究甚至未考虑在线广告支出，这可能意味着其微不足道。因此，向我提及的0.5%或许更接近实际数据（顺便一提，目前也没有关于移动广告支出的具体数据）。相比之下，新加坡通过在线媒体进行的广告支出占比为3.8%，香港则为5%。
2007年在电视、广播和平面媒体上的总广告支出约为1546.7亿比索。然而，这仅基于价目表计算，未考虑全年中提供的折扣/促销活动及其他交易优惠。
尽管如此，取其中的 0.5%，即得 7.73 亿比索。我确信 Inquirer.net 至少贡献了该总额中的 10%。
hi! where can i get information regarding the following:
– total media spent in the philippines in 2008
– top advertisers spending per media
– How much do the industry allot for print/magazines
– total value of media spending on tv, print and radio
thanks.
Kaya mataas sa TV, radyo and print is that it targets the majority of Filipino’s which cant afford to have computers and internet. I think if at least half of the pinoys have access to the internet, the online ad pending will increase.
Hi Yuga!
Anong ad affiliate network ang nagpoprovide ng ads mo dito sa Yugatech na Smart Buddy? Mas mataas ba ang CPM niya compared to Google Adsense?
We’re still in the tri-media stage. But what few marketing execs know is that the Philippines is fast growing into an internet savvy country. Friendster has millions of Filipinos in their DB and considers us as their number 1 area, if I’m not mistaken. With that number growing everyday, I think it’s high time to really invest in online ad spending. Being a marketer myself, I have started to invest money in online ads suchs as blogs, SNS and banner advertising.
But it doesn’t have to be as vanilla as that. There has to be a compelling reason for your target market to click on your ad. It’s not just a battle for CPMs or impressions… your message and your campaign must be well planned and in sync with your tri-media advertising. Online marketing shouldn’t compete with tri-media. Look at it as a supplementary thing and more and more marketers will see the value of this soon
Hi! I also want to comment on this but i decided to post a topic on my blog in reply to this:
Why Online Ad Spending of 0.5% not considered
We can start a “buy on my website” meme. This will get them excited. Make it a point to buy from an ad on a local website monthly. Maski candy lag or something.
@BrianB – I think the 0.5% ad spend for online includes AdWords, YSM, and other PPC campaigns as well as Direct Ads, Run of Site, Run of Network, and all other types of behavioral and display advertising online.
My guess is that this would comprise of ads on the Friendster network, Multiply, ABS-CBN Interactive properties, Inquirer.net, GMA New Media properties, Yehey, Click the City, Yahoo Philippines properties and other big sites.
Dumb AZN ruining it for everybody again:
Abe, it’s really a matter on how you do the advert on the website. I have an idea on how to do an effective banner ad. You know the though bubble on comics. Something like that. Roll over mouse on ad and it’ll give you some more explanations about the product. Click to go to site, of course.
Companies in the Philippines are still hesitant in investing online advertisement.
^eckoe, ill echo that. TRASH TV!
P200,000 for a 30 second ad clip on tv versus a year round ad link on a carefully and correctly selected phil site or blog. id go with the web ad. of course not all are hooked online. product to product basis din yan. tech products are ok online. my lolo got to know arthro thru TV ad spot. now he’s walking backwards.
that .05 is really low. it has to go up for the benefit of fil-netizens.
That is the Philippine market!
TRASH TV: 76%
Jeepney Radio: 17%
TINAPA RAPPER: 7%
Porn 0.5%
Total: 100%
Thanks for all the info.very informative.
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