Apple files trademark case against MyPhone, loses

The Cupertino company Apple took notice of MyPhone‘s name and filed a trademark case against it. Fortunately for the local brand, the IPO dismissed it.

Apple went against Solid Broadband Corp. which is the seller of MyPhone here in the Philippines and claimed that the company’s brand name is “confusingly similar” to their iPhone branding and is “likely to deceive or cause confusion,” ABS-CBN reports.

“This is a case of a giant trying to claim more territory than what it is entitled to, to the great prejudice of a local “Pinoy Phone” merchant who has managed to obtain a significant foothold in the mobile phone market through the marketing and sale of innovative products under a very distinctive trademark,” IPO director Nathaniel Arevalo said in the May 19 decision.

The Intelectual Property Office (IPO) dismissed the case and noted that there is “absolutely no confusing similarity between my|phone trademark (of Solid) and the iPhone trademark (of Apple).”

However, Apple could still appeal the IPO’s decision not more than 30 days after receiving a copy of the dismissal. After which it becomes final when no appeals are made.

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