Genius, the iTunes Salesman
When I finally saw the video of Steve Jobs announcing and demoing the Genius, the first thing that came to mind was *kaching*. I think you get the drift.
The idea behind iTunes Genius is that it “creates a playlist from songs in your library that go great together.” It’s basically a smart discovery-recommendation engine that offers a new set of songs from a user-selected song in your playlist.
The Genius idea actually attracts more purchases from the iTunes store. The engine actually up-sells you new songs you might want to own and listen too. Apple should have had this feature much, much earlier — it’s a great idea and it’s something that could tremendously push their iTunes sales. Kaching!