If you’re looking for an alternative to the upcoming Project Ara smartphone by internet search giant Google, here’s one you can definitely check out: Finnish startup company Circular Devices have come up with a new modular phone concept they call the PuzzlePhone.

Following the footsteps of Google’s modular phone project, The PuzzlePhone also has modules — albeit simpler, with only three parts needed. It has the spine which consists of the main buttons, speaker and microphone, and an LCD display that the company touts to last up to a decade; the brain which is composed of main components and can be developed for any specific purpose; and the heart, which is the battery and any secondary electronics that come along with it.

While the PuzzlePhone modules boast endless customizations with the customer’s needs like Project Ara, it can be interchanged in a snap, making it easy for the end-user to be able to upgrade or downgrade their device without any assistance. Need a bigger display? Just replace the spine. If you want more power, you can opt to replace the heart with a bigger battery capacity.
The PuzzlePhone will run on an unknown forked version of Google’s Android mobile operating system ready to be deployed with hardware labeled as PPC or PuzzlePhone Compatible. Circular Devices hopes to release their new smartphone and get it circulated (pun) and shipped in 2015.

I’m still pondering whether this idea will help reduce our electronic waste or will only add more.
old discarded/replaced parts will end up in kiosk that will buy&sell these parts for a lesser cost
in a way it can help someone who wants to upgrade their units but don’t have the cash to get a new module
those who’ll discard theirs can also get at least something in return
I’ll swap my big Spine for your old Brain.