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Beats and Monster just called it quits!

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Monster Cable dan Beats Electronics telah menempuh perjalanan jauh sejak headphone pertama mereka “Studio” diluncurkan pada tahun 2008. Selama bertahun-tahun berikutnya, kemitraan ini meraih kesuksesan melalui earphone, cans, dan loudspeaker yang terinspirasi dan didukung oleh artis/atlet, yang sebagian besar menarik bagi remaja dan para muda berjiwa muda.

Selain periferal audio, integrasi teknologi audio mereka ke perangkat seperti ponsel pintar (HTC), komputer (HP), dan yang lebih mengejutkan pada mobil (seperti terlihat di CES 2012) mengukuhkan posisi mereka dalam industri peralatan audio. Namun, meskipun sukses, Monster dan Beats Electronics memutuskan untuk tidak memperbarui kontrak lima tahun mereka dan akan berpisah akhir tahun ini karena alasan finansial.

Apa yang akan terjadi di masa depan bagi kedua perusahaan ini masih belum pasti. Namun, yang pasti adalah Monster tetap akan memiliki lini produk mereka sendiri seperti halnya sebelum kemitraan mereka dengan Beats Electronics.

Mengenai Beats, saya tidak berpikir bahwa ini akan menjadi akhir bagi mereka. Karena popularitasnya dan dukungan dari para selebriti, saya melihat mereka bermitra dengan produsen audio ternama lainnya atau membangun nama sendiri sebagai perusahaan mandiri. Bagaimanapun juga, saya pikir kedua perusahaan ini, bersama dengan raksasa-raksasa lainnya, akan bersaing ketat untuk menyediakan headphone yang layak dicatat di masa depan.

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Written by
Ronnie Bulaong

This article was written by Ronnie Bulaong, a special features contributor and correspondent for YugaTech. Follow him on Twitter @turonbulaong.

View all posts by Ronnie Bulaong →

27 Comments

RO
Rose King · 14 years ago

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YE
ye0000 · 14 years ago

Convenient and cheaper monster beats by tour
Monster beats headphones by tour are convenient to carry. They only take up a little space and they are light. And they are suitable for our amateurs who love to listen to music when in a trip.
There are many different colors and styles about monster beats tour headphones. We can choose our favorite colors about headphones from monster. Their appearances and styles are fashionable and really beautiful. Many stars are the regular user of them. Frankly speaking, the appearances are really intriguing.
What is more, the quality of monster beats headphones is good. And more importantly, they are really suitable to listen to music like rap, which are in strong rhythm.
And monster beats by tour are cheaper than other kinds of monster products. We can use less money to enjoy high quality music.

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EK
ekek · 14 years ago

yea. overated tong beats by dr. dre.

tried it, not impressed.

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WU
Wut · 14 years ago

Beats. noun. an over-rated and over-priced product that promises to deliver “quality” listening experience according to well – Dr. Dre’s taste. effing gimmick.

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WI
Wilson Phillips · 14 years ago

you won’t see me crying.

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KE
kendra · 14 years ago

news is a bit late but it’s okay coz most of us are STILL unaware of it…now afaik, SOUL by Ludacris may or will take the limelight if we’ll feel this breakup in the next few months…let’s wait then see..

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AN
Anthony · 14 years ago

How much do these headphone’s sell for in the Philippines? I’m in the U.S. and I see them selling from $100-$300 dollars. If they were having financial problem’s they should have cut the price to sell more items.

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JM
JmBalicano · 14 years ago

HTC: Oops..

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MA
marcus · 14 years ago

Late na to. Dats how good yugatech is haha.magaling lng s mga cellphones

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TO
Tolits Allanza · 14 years ago

hope this split up would make their pricing scheme half the price for their future products :)

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AL
Alex · 14 years ago

Errr. Isn’t this article a couple months too late?

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TU
Turonbulaong · 14 years ago

Tingin ko naman hindi maapektuhan yun nung break-up ng Beats at Monster kasi bukod sa urBeats appeal and software lang naman ang inacquire ng HTC sa beats eh. Pero specualtions lang to. Let’s see what will happen in the future.

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AM
amao · 14 years ago

anu na kaya mangayayari sa HTC partnership??

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