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Oviブランドが恋しくなりますか？

Abe Olandres Editor-in-chief May 18, 2011 · 2 min read

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ノキアはOviブランドを完全に廃止し、従来のノキア表記に戻すと発表しました。そのため、OviはNokia Servicesとして再ラベル付けされます。

2007年にシンガポールで開催されたNokia Connectionsで、Nokiaが初めてOviブランドを発表し、すべてのインターネットベースのサービスを包括することを示したとき、私はそこにいました。ある意味で、これはハードウェアメーカーからインターネットサービス企業へとゆっくりと変貌していく始まりでした。

OVI は、音楽、ゲーム、マップなどを含む Nokia のインターネットサービスを統合したものです。新しいモバイルフォン向けに新しいユーザーインターフェースが導入され、OVI は今後 12 か月間で徐々に統合されていきます。Ovi.com は 2007 年第4四半期に公開予定です。

ノキアがOviブランドを廃止する理由はまだ不明です――何百万ドルもの投資とマーケティング努力を注いだブランドで、無制限ダウンロードを提供するOvi Music Storeや、AppleのApp Storeに追いつこうとしたOvi Storeがあります。また、ノキアが提供している無料のOvi.comメールアドレスもあります。

お金とブランドの努力が無駄になるように思えます。人々はそれを恋しく思うでしょうか？おそらく、多くのノキアファンにとってはそうです。残りの人々にとっては、何事もなかったかのように生活は続くでしょう。

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Abe Olandres

Editor-in-chief

Abe is the founder and Editor-in-Chief of YugaTech with over 20 years of experience in the technology industry. He is one of the pioneers of blogging in the country and is considered by many as the Father of Tech Blogging in the Philippines.

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38 Comments

HAHAman · 15 years ago

I never appreciated Ovi. Buggy software+Buggy phone=CRAP. I was glad when my Nokia retired, i had a reason to switch to iOS

Mindanaoan · 15 years ago

I barely “experienced” Ovi.

Pinoy CHefs · 15 years ago

hassel lang naman gumamit ng OVI

Epstein · 15 years ago

Ovi will be merged with Microsoft. Microsoft wants “Nokia” and not “Ovi”

adam · 15 years ago

I will not miss OVI. From the start I’m only using Nokia PC suite.

Epstein · 15 years ago

They will change the name only. That does not mean that they will continue the development of PC Suite (which has already stopped) and stop Ovi Suite.

gary · 15 years ago

Ovi is just a piece of crap. Nokia… please innovate. world is changing, but you’re not.

boy_fanboy · 15 years ago

i think one major reason why ovi became a piece of crap because it lacked some support from developers. ever since the advent of iOS and Android, developers started to flock off the Nokia’s nest. i am a developer and i’ve got to admit that i am willing to work for iOS and Android since they are too popular (despite me being a Nokia phone user).

i guess nokia isn’t that good when it comes into digital services. remeber the n-gage service by nokia? it suffered the same fate as ovi.

and you are right, nokia should start to innovate if they want to catch up the competition. not only that, they should make a ground breaking feat if they want to beat iOS and Android.

Zo · 15 years ago

I’ll agree with you that Nokia has not been very innovative lately. Yes they manufacture great phones still but it’s sad to see them struggling a bit to keep up with the times.

John Ray Cabrera · 15 years ago

from what i, as a long-ago Nokia user(my last Nokia phone was wayback 2002), i think of Ovi as Nokia’s answer to iTunes, right?

currently using n8 · 15 years ago

well said boy_fanboy.

paul · 15 years ago

It’s been years since I last owned a Nokia. My answer… NO.

boy_fanboy · 15 years ago

i guess they made the right decision. not all people knows that ovi is made by nokia…even those who own a nokia phone have trouble recognizing the “ovi” brand.

if they are going to simply rename that service then, it’s fine for me. if they are going to drop all of their ovi services then it sounds like a big trouble to me as a nokia user and as an ovi mail user.

actually, ovi store is so innovative.
the only problem they have is the brand recognition.

not everyone could recognize that ovi is actually from nokia. i guess nokia should have made people recognize that brand ever since they created it. let me just take note that i have not seen some ovi ads on the tv…and that’s just another mistake they made.

1001 · 15 years ago

one door will be closed (OVI), many windows will be opened (WP7)… excerpt..

boy_fanboy · 15 years ago

hahaha, nice!
+1 for you

hadoop · 15 years ago

they are going to replace it with “Nokia Services”, from the looks of it, It makes much more sense!

Name: IC DeaDPiPoL · 15 years ago

even more reasons why not to get a nokia as a next smartphone. ~_~

Rodney Garcia · 15 years ago

OVI is something to be explained more. It lacks connection to the people. Too bad they have to throw all those dollars away. On the other hand, Nokia Services sounds boring. I think they need to come up with a better name, marketing strategy etc. I think they’re trying too hard to become like the Apple Apps Store.

unnamed source · 15 years ago

It’s about time. Nokia is a sinking ship – They are slowly being overtaken in Southeast Asia as other people prefer Blackberry, Iphones and Android Devices over their shitty products.