Asus came out with 3 different distinct Zenfone 3 models in this years Zenvolution event during Computex 2016 in Taiwan — the standard Zenfone 3, the high-end Zenfone 3 Deluxe and the phablet-type Zenfone 3 Ultra.
To learn more about the difference in hardware configuration, check out the chart below:

Take note that the standard Zenfone 3 has many variants — one with 5.2-inch display with 2,600mAh battery and another 5.5-inch with 3,000mAh battery. This is expected of Asus as we’ve seen it in the original Zenfone and even the Zenfone 2. The smaller Zenfone 3 has 3GB of RAM and 32GB storage while the bigger Zenfone 3 has 4GB of RAM and 64GB of storage. No MSRP yet for the 4GB/64GB model. Expect more variants will emerge for the standard Zenfone 3.
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