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IDC Philippines: Top 5 Smartphone Vendors (1H 2018)




IDC Philippines has released their has released their latest report, showing the top 5 smartphone vendors in the country for the first half of 2018.

Below are the Top 5 vendors for the 1H 2018 according to IDC:

Cherry Mobile continues to lead the smartphone market in terms of unit market share but experienced a slight decline as it faces price competition with international brands and their strong marketing.

Samsung remains at the second spot as it continues its approach of being present in most price points with the J and A series for low-end to midrange and its flagship phones S and Note series for the premium, combined with celebrity endorsements.

Vivo climbed up a notch to third place in a year with its aggressive marketing efforts and tapping of popular local celebrity endorsers in launching V9. Shipments for their Y series increased with the launch of Y71 and Y85. X21 was also launched as the first in-display fingerprint smartphone and the official smartphone of FIFA.

OPPO slips into fourth place as Vivo becomes more aggressive. The vendor maintains its presence through mall ads and promodisers. It launched OPPO F7, A71, and F7 Youth. OPPO also tapped local celebrity endorsers who have a high reach among the millennials and masses.

Huawei shows significant growth. The vendor increased its marketing activities with noticeable in-store display in retail, online ads, and celebrity endorsements.

When it comes to smartphone shipments, the first half of 2018 posted a 5.6% year over year (YoY) growth or about 7.8 million units. The average selling price (ASP) also grew to US$192 in 1H18 compared with the US$127 before in 1H17.

IDC Philippines’ Market Analyst, Polyne Gallevo, says that the higher ASP indicates that Filipinos are willing to invest in a phone with better specifications and features to suit their latest needs.

“Keeping in mind that Filipinos remain to be price conscious and want to ensure they get the best value of their money, brands now highlight not only the quality of cameras but also features that make smartphone usage experience better such as near bezel-less screens, high-speed processors, quality speakers, AI features, and long battery life to ensure the customers that the brand is the bang for their buck,” Gallevo adds.

source: IDC



This article was written by Louie Diangson, Managing Editor of YugaTech. You can follow him at @John_Louie.

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1 Response

  1. DRI012 says:

    Props sa cherry mobile. kaya pala sila nag uupdate ng “flagship” series dahil mabenta pa din sila. yung stall ng cherry mobile sa mall na malapit samin parang nilalangaw na e. di gaya ng myphone, starmobile, torque di na ata sila nag uupdate.

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