Facebook tests linking of user’s profile to online news subscription
Facebook is currently testing and shaping new measures for linking user profiles to online news subscriptions.
Dubbed as persistent login, the feature aims to make log-in on digital news subscriptions easier that allows users to skip paywalls and repetitive sign-in requests when accessing articles on Facebook. Publishers match subscribers from Facebook then invite those who matched to link their subscription accounts.
Currently, Facebook is collaborating with publishers around the world including those with varying sizes of subscription plans.
In June, subscribers in Facebook’s test group who had linked their subscription accounts o had on average 111% more article clicks compared to subscribers who were not part of the test group. It has driven more subscribers to follow their subscription publishers on Facebook: through June, publisher’s Facebook followers jumped from 34% to more than 97% among subscribers who had linked their accounts.
Eligible subscribers in the US will see more news stories from their publishers in their Facebook News experience, developing and plans to introduce additional subscriber experience over time.
Among the improvements that Facebook is currently working on is the measurement of subscriber retention driven by account linking, impact for publishers, new places for subscribers to link their accounts, and an approach that would allow subscribers to directly initiate the account linking process on publisher websites.
This report is written by Ziggy Chavez