NVIDIA, Jaguar Land Rover partner for smart vehicles

NVIDIA has just announced a long-term strategic partnership with Jaguar Land Rover. The partnership between the two companies is to produce intelligent luxury vehicles.

Starting 2025, all new Jaguar and Land Rover vehicles will be built on the NVIDIA DRIVE Hyperion platform which uses AI to deliver a wide spectrum of active safety, driver assistance, automated driving, and self-parking capabilities.

These vehicles will be continuously upgradeable, built on a unified computer architecture that delivers software-defined features and services for ongoing customer value while unlocking innovative new business models. The combination of centralised high-performance compute and intelligent features upgraded over the air also streamlines supply chain management.

Jaguar Land Rover will also leverage in-house developed data centre solutions with NVIDIA DGX for training AI models and DRIVE Sim software built on NVIDIA Omniverse for real-time physically accurate simulation.

Thierry Bolloré, Jaguar Land Rover Chief Executive Officer, said: “Collaboration and knowledge-sharing with industry leader NVIDIA is essential to realising our Reimagine strategy, setting new benchmarks in quality, technology and sustainability.

Jaguar Land Rover’s software-defined features and its end-to-end verification and validation architecture will enable the delivery of assisted and automated driving services throughout the life of the vehicle via over-the-air software updates.