Redefining Tobacco Pleasure: Highlights from the IQOS Stay Curious Launch Event

Disclaimer: This article is only for adults who would otherwise continue to smoke or use other nicotine products 

This article is in collaboration with IQOS

On November 19, 2024, the Marriott Grand Ballroom came alive with excitement at the highly anticipated IQOS Stay Curious Event. This gathering attracted a diverse crowd, ranging from long-time legal age IQOS users to intrigued legal age smokers, all eager to dive into the innovative world of IQOS and discover a new way to tobacco pleasure.

As attendees arrived, they were immediately immersed in an atmosphere of curiosity. IQOS heated tobacco devices offer real tobacco taste. The absence of ash and the lack of lingering smoke smell on clothes and hair make IQOS an appealing alternative. Guests mingled and chatted, sharing their thoughts and experiences while learning how IQOS provides a cleaner, more sophisticated way to enjoy tobacco, an ideal choice for anyone considering a transition from cigarette smoking to smoke-free alternatives.

The IQOS Stay Curious Event was not just a gathering; it was a celebration of curiosity and innovation, bringing together a diverse group of collaborators known as “Curiosity Setters.” These talented individuals were invited to showcase how curiosity can lead to unexpected pleasures and new perspectives on smoke-free alternatives.

At the heart of the event was the belief that exploring new ideas and approaches can open doors to new and pleasurable experiences. Each Curiosity Setter, whether a photographer, designer, chef, bartender, or musician, emphasizes that curiosity drives creativity and progress. By inviting these talented individuals, IQOS aimed to illustrate the wide array of possibilities that come from being open-minded and willing to embrace change.

The event kicked off with a warm and welcoming introduction from the charming host, Christi McGarry, who set the tone for the evening. Her enthusiasm hyped the crowd, making everyone feel at ease. Shortly thereafter, the atmosphere was electrified by a dynamic opening performance from Raphy Mukhi, also known as DJ HOEST. With beats that encouraged guests to dance and celebrate, the stage was set for an evening full of creativity and inspiration.

Throughout the night, attendees enjoyed various engaging activities, with one highlight being the showcase by renowned photographer Mark Nicdao. His curiosity and keen eye led to stunning, unique photographs that captured the vibrant essence of the evening. Each image preserved the laughter, joy, and excitement shared among guests, ensuring the memories of this unforgettable night would last long after they returned home.

In a seamless blend of fashion and innovation, designer Bang Pineda showcased a stunning runway show that cleverly incorporated IQOS. Driven by curiosity, Pineda explored unconventional materials and unexpected combinations, redefining traditional fashion norms. Guests were inspired not only by the chic designs but also by the idea that a smoke-free lifestyle can be sophisticated, encouraging a stylish, contemporary way of living.

As the evening progressed, the culinary delights continued to impress, with chef Josh Boutwood dishing out mouthwatering fare that highlighted how IQOS can play a role in enhancing meals and social gatherings. Each dish was crafted with care and a sense of curiosity, showcasing how the innovative combination of ingredients could produce extraordinary flavors. Guests were encouraged to savor their food, marveling at the creative process behind each dish, which sparked conversations about the culinary journey. This spirit of curiosity not only made the meal enjoyable but also fostered genuine connections over shared tastes and experiences.

To add to the sensory experience, Royce Pua crafted refreshing cocktails that perfectly complemented the lively atmosphere, inviting guests to sip, relax, and engage in heartfelt conversations. His curiosity drove the exploration of unique flavors and combinations, encouraging guests to discover new favorites and share their own tastes. Each cocktail sparked excitement, transforming the evening into a delightful journey of flavor and connection.

As the night reached its peak, the popular local band, Sandwich, took the stage to energize the crowd with their exciting performance. Their energetic performance perfectly wrapped up the celebration of curiosity.

The IQOS Stay Curious Event served as an engaging platform, designed to promote a smoke-free lifestyle. Attendees departed with insightful perspectives on smoke-free alternatives. The event effectively stimulated curiosity, illustrating the potential that arises when individuals embrace change and explore new opportunities for enhancing their quality of life.

Curious to know more about IQOS? Discover more at IQOS.com

Important information: This product is not risk free and provides nicotine, which is addictive. Only for use by adults who would otherwise continue to smoke or use other nicotine products.