RIM rebrands, now calls itself BlackBerry
Research in Motion is making its biggest push today. Aside from launching two new BlackBerry 10 handsets, it has also re-branded itself and will now be called BlackBerry.
BlackBerry CEO Thorsten Heins delivered the news today saying that “One brand. One promise. Our customers use a BlackBerry, our employees work for BlackBerry, and our shareholders are owners of BlackBerry“.
BlackBerry has always been the more recognizable brand instead of RIM so this decision to drop Research in Motion and just adopt BB is a good move.
Two new handsets were also announced today, the BlackBerry Z10 and BlackBerry Q10, running on a totally revamped operating system.