Robinsons to rebrand Ministop stores by 2023, expand services

The Robinsons Retail Holdings Inc. (RRHI) has revealed that it will rebrand its Ministop stores by 2023 as well as expand its services to include e-commerce and delivery.

In a report by Inquirer.net, RRHI can use the Ministop brand for its 456 stores for the whole of 2022 until the stores are “repurposed and appropriately rebranded in consideration of strong ready-to-eat offerings such as Uncle John’s Fried Chicken and Kariman.” As for the new brand name, RRHI president and CEO Robina Gokongwei-Pe told Inquirer that the Gokongwei group is still thinking of a new name to replace Ministop.

Gokongwei-Pe also said that they want to offer more than just ready-to-eat products and groceries and plans to do more e-commerce and delivery. They also plan to expand their e-services and bills payment facilities and add more stores as delivery pick-up points.

“Our stores will continue to carry our bestsellers while we continue to diversify our ready-to-eat menu and offer new products to the market. Customers can also rely on our convenient e-services and bills payment facilities,” said Suresh Ramalinggam, general manager of Ministop Philippines.

RRHI through its wholly-owned subsidiary, Robinsons Supermarket Corporation, will acquire Ministop Japan’s (MSJ) 40% stake in Robinsons Convenience Stores, Inc. (RCSI) this February, increasing its share from 60% to 100%. RCSI is the exclusive franchisee of Ministop in the Philippines.